Project Marketing - Bees Nees City Realty - Brisbane Queensland Australia

The post-boom period has seen many of Brisbane�s project marketers slip away to the safety of salaried jobs � but developers now have a new choice for their sales and marketing.�A team of professional sales and marketing personnel who stand out of the crowd for their strong project experience and local knowledge.

Bees Nees City Realty focus solely on Brisbane's inner city. We're a full service residential agency, so we�re at the coalface every day in project sales, property management and re-sales. Greater understanding of your marketplace means we can deliver a better result for your inner Brisbane project.

Our Services...

Bees Nees can help with a duplex in Herston, a 20 apartment Milton mid-rise�or a CBD tower, and all project sizes and shapes in between! Choose the level of service you�d like from us - but most importantly�choose us for our track record in selling new projects.�We believe finding a�skilled sales team is the single most important�part of your project marketing appointment.

Depending on your own resources we can assist with:�

Advice on site selection and help finding your next project
Co-ordination of market research and interpreting results. What have your competitors' projects really got to offer?
Identifying your project�s target markets
Product mix and suitable amenities for your project
Design and finishes. We�re a project marketer that understands value � we don�t expect our developers to add any item unless we can agree it will earn a higher price, or a quicker selling time.
Pricing including escalation strategies to ensure you don�t achieve a 100% sell-out with a 5% project margin!
Marketing co-ordination that, dependant on project size, might include ad agency liaison, display suites, point of sale materials, web site and the best value marketing resource � public relations.
Sales. Without them the rest counts for little!
Database management and ensuring both buyers and prospects get regular contact and every opportunity to buy and refer friends.
Third party agent co-ordination both locally, interstate and overseas.
Assistance liaising with your lawyers for sales contract preparation, body corp structure and budgeting, and contract processing throughout the project.

Experience That Counts

Led by Rob Honeycombe, Bees Nees have a track record few project marketers can match. Here�s some of his background:

State Manager - Sales and Marketing: Austcorp Limited
Austcorp is an unlisted public company headquartered in Sydney, with turnover of approx $140m pa. Its ambitious growth in both land and apartment markets led to the creation of this role where Rob oversaw sales and marketing for projects with a value of approx $2 billion. Austcorp Group projects included:

�Vision�: $720m a 79 storey tower in the Brisbane CBD; 380 apartments
�SW1�: $210m 220 apartments at South Bank.
�Custom�: $52m 72 apartments and terrace homes at Newstead.
�Coomera Waters Marina Village�: $115m 136 waterfront apartments
�Coomera Waters�: $550m, 1500 lot community in the Gold Coast corridor.

Rob managed both internal and external sales teams, co-ordinating three ad agencies and two public relations companies. The breathaking $4m Vision display gallery was one of that project�s marketing highlights, along with an integrated promotional campaign using television, an interactive website and a hot air balloon!

Brisbane�GM�& Project Marketing Director : Honeycombes Property Group

A property development, construction, real estate sales and property management business with a turnover of approx $40 million p.a., HPG employed some 60 staff in its Townsville and Brisbane offices. While leading the Brisbane team and with responsibility for site acquisition in this city, Rob�s key role was the sales and marketing of the company�s residential projects. Recent projects included:

�Oxygen� Spring Hill, Brisbane. The first stage included 191 apartments and Rob identified this site with a market-driven focus on finding a CBD project that would allow a large green space.
�Highpoint�� 92 apartments overlooking Townsville�s CBD.
�The Galleria� South Bank, Brisbane � 68 apartments
�Ikon� Indooroopilly, Brisbane � 48 apartments.
�Urban Quarter� Townsville � 138 apartments over 3 buildings.
�Metro Quays� Townsville CBD � the conversion of a 1000 bay multi-storey carpark into 92 apartments and 900m2 of retail.An innovative and enormously successful project that put HPG on the Queensland development map.

Rob left�HPG in January 2004 and is no longer a director or shareholder. Throughout his time with the company 90% of Rob�s days were spent dealing with buyers. His understanding of developers� broader issues ensures he�s a strong and capable project marketer who can provide advice and market knowledge that�s focussed on achieving higher project margins. Read more about Rob Honeycombe in our team profiles.

The Bees Nees of Project Marketing!

Bees Nees active role in Brisbane's inner city market can add real value to your project. We know what tenants want and where your designs could earn an investment buyer extra returns. Our team understand the re-sale market and what might attract a buyer in years to come when the smell of fresh paint has well and truly faded!�You�ll earn higher margins if you gain a reputation for projects that achieve above-market capital gains post settlement.

Bees Nees are proud to be accredited members of the Real Estate Institute of Queensland and we're also part of the Independent Real Estate Agents Network along with more than 775 Queensland members. We�re members of the International Consortium of Real Estate Associations (ICREA), which represents 2 million brokers and agents worldwide.

Read more about us and click through to hear a little from our happy clients. It�s easy for us to make plenty of promises but the results we achieve for our clients are all that counts.

Have a read of the regular column Rob Honeycombe writes�for the Property Council's Residential Developer magazine.

If you�d like to meet to discuss your next project, or how we might inject a shot of energy into your current project, please call Rob Honeycombe on 07 3214 6800, email him� or visit us at The Boot Factory at 17 Cordelia Street, South Brisbane.�We�d love to help!