Real Estate Marketing

Selling a $35m Malibu mansion? Hollywood’s on the job

We try to stay ahead of the pack with our real estate marketing, always looking for unique and interesting ways to present our clients’ homes. But one Malibu USA vendor has set one heck of a benchmark by enlisting the help of a Hollywood production team to sell her mansion.

The resulting short film is part-thriller, part real estate advert and is catching incredible international attention. As intended.

Director Graham Henman is a big Hollywood name and the soundtrack was done by the team behind “The Lion King” and “Gladiator”, so it’s pure class from start to finish.

And how to get this amazing marketing collateral to your buyers? The vendors loaded the mini-movie to 100 Ipads and mailed them personally to those they targeted as their most likely buyers. Direct marketing at its best!