Real Estate Marketing

A new search option for Brisbane home-hunters

Searching a large real estate portal this week we were growing increasingly frustrated by the time it took for the page to load. In 2011 we’re all supersonic, attention-deficit, time-poor freaks with our broadband and expect quick connections. But the delay on this site wasn’t loading the property details, it was the massive banner ads that dominate the pages. These guys run a business and there’s only so many agencies in Australia to pay them a subscription. We understand they need revenue. But if you’re like us you want to spin through the listings quickly and get the info you came for.

And luckily there’s a great new alternative. The Real Estate Institute of Queensland has launched our own search portal REIQ.com Our members own the site and we don’t need big, data-heavy ads from banks or mortgage brokers. So tenants and home buyers get a clean, fast-loading portal. The site already has more than 75,000 listings on it, making it the largest Queensland-based real estate portal.

Bees Nees principal Rob Honeycombe is a Director of the REIQ so we’re naturally big supporters of the site. Rob says the real benefit for buyers and tenants is the site’s industry ownership. “REIQ member agents are talking to them daily and we hear the feedback on what they want from a real estate portal. REIQ.com is the result of that and with agents owning and controlling the site we can make sure it stays relevant and fresh.”

REIQ.com are running a competition to celebrate the launch and you could win $20,000 by visiting the site and entering before 5pm this Friday. Here’s the link!

What can the REIQ do to improve the site? We’d love to take your comments back to them.